Global Issues and Activated Audiences

Authors

  • J.C. Couture

Abstract

The article examines strategies students and teachers can use when viewing (and countering) the universal and objective images popular culture diffuses. Focussing on teaching environmental/ecological issues in a Grade 11 social studies classroom and using the ideas and techniques developed by media theorists Douglas Kellner, Jonathan Fiske and Henry Jenkins, the author suggests that students must engage texts by "writing themselves in" to the conversation these texts initiate. Through encouraging active engagement with popular culture, students develop a critical media literacy that encourages social awareness and democratic self-expression

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Published

2000-10-01

Issue

Vol. 35 No. 1 (2000): Theme Issue: Globalization

Section

Articles

License

Copyright (c) 2000 Author(s)

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