Two Terms You Can (and Should) Use in the Classroom: Cultural Homogenization and Eurocentrism

Authors

  • George Richardson

Abstract

This article focuses on media literacy and globalization. Specifically, it discusses the issue of how and why classroom teachers should develop strategies for questioning the media's tendency to portray globalization in neutral, unproblematic terms. Through an examination of the way the media present two underlying tenets of globalization (cultural homogenization and Eurocentrism) in advertisements and in news broadcasts, I suggest classroom activities that encourage students to view globalization and its effects analytically and critically.

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Published

2016-01-01